The next advance in election studies emerged in the … It then develops a theory that explains why political sophistication determines whether an individual voter will rely more on the spatial or valence model of voting. politics has substantially evolved), the Columbia model remains relevant and is able, in many cases, to overcome many of the limitations of the economical and psychological explanatory models of voting behavior. One of the earliest schools of thought on voting was the Columbia school (so called for the studies conducted in the 1940s and 1950s by scholars at Columbia University). As the authors of The American Voter put The scientific study of voting behavior is marked by three major research schools: the sociological model, often identified as School of Columbia, with the main reference in Applied Bureau of Social Research of Columbia University, whose work begins with the publication of the book The People’s Choice (Lazarsfeld, Berelson, & Gaudet, 1944) Presentation prepared for a series of lectures on Voting and Elections for PS 101 American Government at the University of Kentucky, Spring 2007. In order to better articulate our research inquiry, the paper will present a case study – the Romanian presidential elections from 2014. that explaining voting behavior are the Columbia School, Downsian, and Michigan Models. the earlier Columbia studies, the Michigan election studies were based upon national survey samples. a new model of legislative behavior that captures when and how lawmakers vote differently than expected. The Columbia School Model is a socioeconomic approach that submits that group attachments dominate vote choice. The literature on elections and voting behavior cannot be rendered blind to demographic studies. Thus, they were well suited not only to develop and test theories of voting behavior, but also to provide an historical record of the considerations shaping the outcomes of specific national elections. This paper opens with a review of the literature on voting behavior. Traditional models of voter choice based on sociological factors and party identification (the Columbia and the Michigan models) are time-specific and do not travel well-across generations. It is shown that the political aspects of the Columbia studies are the ones that have turned out to have the most influence on subsequent voting research. Sometimes, indeed often, people combine the first two models incorporating the psycho-sociological model on the basis that the Michigan model is just an extension of the Columbia model that helps explain some things that the Columbia model cannot explain. This model has given rise to the spatial theories of voting which are the dominant theories. This work demonstrated the rich potential of election surveys as data for understanding campaigns and elections. This article discusses the developments of electoral behavior. The basis of this model is that individuals will learn political issues that are important to their group. Lazarsfeld and his colleagues are labeled the Columbia School of voting behavior research. 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